The gluten-free products market in India is expected to grow phenomenally by 2025 with the rise of health consciousness, a growing population of gluten-sensitive individuals, and an increase in the need for wholesome food options. This fast-growing market is indicative of the broader change in the spending patterns of people towards consuming more health-oriented products.
Market Overview
The India gluten free products market is expected to be nearly USD 1,969.66 million by 2033, expanding at a CAGR of 8.5% between 2025 and 2033. This is supported by growing cases of celiac disease, increasing general health awareness, and the availability of diverse gluten-free foods.
Primary Growth Factors:
- Increasing Focus On Health:
A mounting segment of the population in India is becoming aware of health conditions related to gluten, including celiac disease and non-celiac gluten sensitivity. Besides, many people seek better health and digestion. As a result, more people, even those without a medical diagnosis, are adopting gluten-free diets.
- Expansion of Product Categories:
India's gluten-free market is evolving beyond the conventional staples. Significant expansion is occurring in new categories like gluten-free bakery and confectionery products, dairy and frozen desserts, prepared foods, and beverages. For example, the gluten-free bakery products segment is projected to grow at a compound annual growth rate (CAGR) of 7.9%, reaching $93.88 million by 2031.
- E-Commerce and Online Retail:
The rapid growth of e-commerce platforms in India is enabling consumers to obtain gluten-free products more conveniently. There is an increasingly high demand for these products and online retail provides an easier access to a wide selection of convenient and healthy food options.
Market Segmentation Services:
Bakery & Confectionery:
This segment is leading the market and predicts the highest sales with gluten-free bread, cookies, and cakes expected to grow in popularity. The bakery sector is anticipated to generate USD 230 million in 2024.
Dairy & Frozen Desserts:
This segment is set to reach USD 500 million by 2035 and is experiencing growth due to greater availability of gluten-free alternatives to dairy products and frozen desserts.
Prepared Foods and Beverages:
Market advancement is being fueled by the demand for convenience foods and beverages, particularly gluten-free foods, as well as drinks that align with consumers' dietary needs.
Challenges and Opportunities
Obstacles:
Although the future looks bright, the market is still struggling with high production costs and a general lack of consumer knowledge about gluten-free products.
Possibilities:
There is a tremendous scope to widen the range of gluten-free products for manufacturers. This is primarily due to the evolving health consciousness of Indian consumers. Addressing the existing challenges with strategic marketing, research, and development, can greatly help in utilizing the market's potential.
Future Outlook
The gluten-free product market is set to grow continuously in the aftermath of the increasing health-consciousness in India. Those manufacturers and retailers who focus on the quality, taste, and accessibility of their products will most likely succeed.